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SEO, Analytics and WordPress: Expert tips to boost your website

Analytics deciphering

· 4 articles

Traffic volume says nothing about quality. Instagram has a conversion rate of 29.2%, compared to 15.6% for direct traffic, despite having half as...

Without a conversion funnel, you know how many visitors convert, but not where they drop off. Take Imascience as an example: the form has an 82.9%...

General mobile-first recommendations are worthless. Your real desktop/mobile split may be 50/50, 70/30 or different. Webful shows you your real...

The most misinterpreted metric in analytics. A high bounce rate isn't always a red flag - you just have to know how to read what it's really saying.