Webful Blog

1:24

"Excellent!" in green, traffic down 42%: both are true at the same time

A technical score of "Excellent!" in green, traffic down 42%: both are true at the same time. Technical health and acquisition health are two...

Cléa Cassutti 01/10/2026

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1:25

Your analytics are misleading if you look at each metric separately

Traffic sources, device, conversion rate: three valid metrics when viewed separately, but it’s the combination of these that reveals the right...

Cléa Cassutti 18/09/2026

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1:08

The best copywriting isn't about writing better. It's about using the words of your target audience.

Your visitors aren't searching for your product using your words—they're searching using their own. The actual search terms in Webful reveal how your...

Cléa Cassutti 03/09/2026

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1:09

This site was losing a lot of traffic without even realizing it. The Webful Diagnostic revealed everything.

Health score of 48/100, homepage SEO score of 35/100, zero measured engagement: a website that was losing traffic without even realizing it. The...

Cléa Cassutti 27/08/2026

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1:05

Tracking Your Visitors' Locations: It's Not Just About Knowing Where They're From

Tracking your visitors' locations is much more than just a map. It tells you whether you're targeting the right audience, where to focus your ad...

Cléa Cassutti 20/08/2026

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1:51

6 Metrics to Track on Your Website to Stop Losing Money Without Realizing It

Traffic sources, bounce rates, conversions: 6 simple metrics to track in Webful to understand what’s working on your site—and stop losing customers...

Cléa Cassutti 01/08/2026

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1:14

The most important page for converting your visitors isn't the one you think it is.

Homepage: 17 minutes. Documentation: 33 minutes. The time spent on each page reveals where your visitors are really evaluating your product—and...

Cléa Cassutti 25/07/2026

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1:22

My registration page is losing visitors - Content updates

The /signup page is down 16%, while /demo is up 200%: this isn't necessarily a problem; it might just mean the user journey is getting longer....

Cléa Cassutti 16/07/2026

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1:07

When's the best time to email your users? It's not what you think.

Sending emails in the morning is the usual habit. But on my website, activity peaks on Wednesdays at 6 p.m. Webful’s time map reveals when your...

Cléa Cassutti 09/07/2026

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1:42

347,609 visits in 3 days - Unwanted traffic

347,609 visits in 3 days, with about 400 real visitors: the rest were bots. Spam traffic inflates your stats and skews all your product decisions....

Cléa Cassutti 25/06/2026

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1:26

13 clicks, 6 visitors: What this discrepancy reveals about your buttons - My Goals

A button clicked 13 times by just 6 visitors: the discrepancy between clicks and unique visitors reveals hesitation or an invisible UX bug that isn't...

Cléa Cassutti 18/06/2026

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1:02

Traffic quality by source

Traffic volume says nothing about quality. Instagram has a conversion rate of 29.2%, compared to 15.6% for direct traffic, despite having half as...

Cléa Cassutti — UX designer & co-fondatrice de Webful 11/06/2026

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