Analytics deciphering

When's the best time to email your users? It's not what you think.

Sending emails in the morning is the usual habit. But on my website, activity peaks on Wednesdays at 6 p.m. Webful’s time map reveals when your...

Cléa Cassutti 09/07/2026

1:42

347,609 visits in 3 days - Unwanted traffic

347,609 visits in 3 days, with about 400 real visitors: the rest were bots. Spam traffic inflates your stats and skews all your product decisions....

Cléa Cassutti 25/06/2026

1:26

13 clicks, 6 visitors: What this discrepancy reveals about your buttons - My Goals

A button clicked 13 times by just 6 visitors: the discrepancy between clicks and unique visitors reveals hesitation or an invisible UX bug that isn't...

Cléa Cassutti 18/06/2026

1:02

Traffic quality by source

Traffic volume says nothing about quality. Instagram has a conversion rate of 29.2%, compared to 15.6% for direct traffic, despite having half as...

Cléa Cassutti — UX designer & co-fondatrice de Webful 11/06/2026

The conversion funnel

Without a conversion funnel, you know how many visitors convert, but not where they drop off. Take Imascience as an example: the form has an 82.9%...

Cléa Cassutti — UX designer & co-fondatrice de Webful 04/06/2026

1:25

Mobile VS Desktop

General mobile-first recommendations are worthless. Your real desktop/mobile split may be 50/50, 70/30 or different. Webful shows you your real...

Cléa Cassutti — UX designer & co-fondatrice de Webful 28/05/2026

Cléa Cassutti deciphers the bounce rate on Webful Analytics

1:30

97.8% bounce rate: why it doesn't have to be a disaster

The most misinterpreted metric in analytics. A high bounce rate isn't always a red flag - you just have to know how to read what it's really saying.

Cléa Cassutti — UX designer & co-fondatrice de Webful 26/05/2026

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