Analytics Comparison

WEBFUL vs Google Analytics, Matomo, Plausible, Simple Analytics, Fathom

Google Analytics

The global leader in web analytics

Source: Google Analytics (mai 2026)

Google Analytics

✓Free (GA4) with advanced features
✓Very powerful, multiple integrations
✗Complex interface, steep learning curve
✗Third-party cookies, consent banner required
✗Data hosted in USA (GDPR issue)
✗Data sampling on high volumes
✗Frequent interface changes (GA4 vs Universal)
✗Free Reporting API but complex (OAuth, quotas)
✗No native webhooks

✓100% free with all features (€5/mo for 12-month history)
✓Ultra-simple interface, usable immediately
✓Zero cookies, no banner required
✓Data in Europe, 100% GDPR compliant
✓Ultra-light script (< 1 KB), zero performance impact
✓Built-in SEO analysis (16 criteria)
✓AI Detection - ChatGPT, Perplexity, Claude, Gemini (exclusive)
✓Evolution Score 0-100 over 24h, 7d, 30d, 1y
✓Daily site health (PageSpeed Mobile + Desktop automatic)
✓Auto email reports (daily/weekly/monthly/quarterly)
✓Responsive support
✓Public REST API (Pro plans and above)
✓Real-time outgoing webhooks (Solo plans and above)

No white-label option

Google Analytics doesn't offer white-labeling. Your clients will always see "Google Analytics" in reports and interface. Impossible to present the tool as your own solution.

Complex multi-site management

You must create a Google Analytics account per site, manage access individually, juggle between accounts. No centralized supervision dashboard.

GDPR legal risk

Data is hosted in the United States. Several European court decisions have declared Google Analytics non-compliant with GDPR.

WEBFUL is for you if:

You're looking for a Google Analytics alternative that's simple and accessible for your needs. WEBFUL is analytics for small businesses that offers true GDPR compliance without legal hassles, with features GA doesn't have: AI detection (ChatGPT, Perplexity visiting your site), daily health analysis and automatic email reports.

Start for free See how to migrate

Matomo (Piwik)

The self-hosted open-source alternative

Source: Matomo.org (mai 2026)

Matomo (Piwik)

✓100% control over your data
✓Very complete, many features
✓GDPR compliant natively
✗Technical installation (server, database, maintenance)
✗Hosting costs and maintenance
✗Can slow down your site (script ~20 KB + DB queries)
✗Cluttered interface, not always intuitive
✗Updates and backups to manage yourself
✓Full REST API included
✗Webhooks via paid third-party plugin

✓100% free with all features
✓Zero installation, ready in 2 minutes
✓No maintenance required
✓Ultra-light script (< 1 KB vs ~20 KB)
✓Hosting included (EU servers)
✓Modern interface and clean
✓Automatic updates
✓Built-in SEO analysis
✓AI Detection - ChatGPT, Perplexity, Claude, Gemini (exclusive)
✓Evolution Score 0-100 over 4 periods
✓Daily site health (automatic PageSpeed)
✓Auto email reports (daily/weekly/monthly)
✓Public REST API (Pro plans and above)
✓Real-time outgoing webhooks (Solo plans and above)

White-label available but expensive

Matomo Cloud offers white-labeling from 99 euros/month for only 5 sites. Beyond that, prices climb rapidly: 239 euros/month for 15 sites, 449 euros/month for 30 sites.

Complex installation and maintenance

Self-hosted Matomo requires a dedicated server, advanced technical skills and regular maintenance. Matomo Cloud simplifies hosting but keeps a technical interface.

WEBFUL is for you if:

You like the idea of Matomo (data in Europe, GDPR) but you have neither the time nor technical skills to manage a server. WEBFUL offers the same privacy guarantees, without the complexity, plus AI detection, automatic health analysis and email reports.

Start for free See how to migrate

Plausible

Lightweight privacy-friendly analytics

Source: Plausible.io (mai 2026)

Plausible

✓Clear and minimalist interface
✓Lightweight script (~1 KB)
✓Open-source and transparent
✓GDPR compliant
✗High price: €9/mo for 10k views, €19 for 100k
✗Estonian company, English interface
✗English-only support
✗No built-in SEO analysis
✗Limited features (very minimalist)
✓Stats API + Events API (Business plan)
✗No native webhooks

✓100% free with all features (vs €9/mo for 10k views)
✓Simple AND complete interface
✓European company, multilingual interface
✓Responsive support and personalized
✓SEO analysis included (16 criteria + recommendations)
✓AI Detection - ChatGPT, Perplexity, Claude, Gemini (exclusive)
✓Evolution Score to track growth
✓Daily site health (automatic PageSpeed)
✓Automatic email reports (4 frequencies)
✓PDF export for your clients
✓Search engine details (Google, Bing, DuckDuckGo, Ecosia...)
✓Ultra-light script (< 1 KB)
✓Public REST API (Pro plans and above)
✓Real-time outgoing webhooks (Solo plans and above)

No white-label available

Plausible doesn't offer white-labeling, regardless of the plan. Your clients will always see "Powered by Plausible" in the interface.

Volume-based pricing

9 euros/month for 10,000 pageviews, 19 euros for 100,000. If a single site generates heavy traffic, your cost explodes and becomes unpredictable.

Estonian company, English-only support

Interface and support only in English. For a non-English-speaking small business, navigating a foreign interface remains a friction.

WEBFUL is for you if:

You like Plausible's philosophy (simple, lightweight, privacy-friendly) but you want more features (SEO analysis, PDF export, AI detection, automatic health analysis, email reports), a better price, and especially support tailored to small businesses.

Start for free See how to migrate

Simple Analytics

Simple analytics with privacy focus

Source: SimpleAnalytics.com (mai 2026)

Simple Analytics

✓Elegant and well-designed interface
✓Lightweight script (~3 KB)
✓GDPR compliant, no cookies
✓Shareable public dashboard
✗Very expensive: €19/mo for 100k views, €59 for 1M
✗No free plan
✗Dutch company, English interface
✗Oriented towards tech startups, not suited for small businesses
✗No SEO analysis
✓API available (paid plans)
✗No native webhooks

✓100% free with all features (vs €19/mo for 100k views)
✓Modern interface and intuitive
✓Public sharing with secure links
✓Designed for small businesses
✓Personalized support
✓Built-in SEO analysis
✓Professional PDF export
✓AI Detection - ChatGPT, Perplexity, Claude, Gemini (exclusive)
✓Evolution Score 0-100 over 4 periods
✓Daily site health (automatic PageSpeed)
✓Automatic email reports (4 frequencies)
✓Detailed Devices & Browsers (Top 10 OS, browsers)
✓Ultra-light script (< 1 KB)
✓Public REST API (Pro plans and above)
✓Real-time outgoing webhooks (Solo plans and above)

Prohibitive pricing

Simple Analytics charges 19 euros/month for 100,000 pageviews, 59 euros for 1 million. For 20-30 sites, monthly cost can quickly reach several hundred euros depending on total traffic.

No white-labeling

No customization with your logo or contact info. Your clients will always see "Simple Analytics" in the interface.

WEBFUL is for you if:

You like the clean design but Simple Analytics is too expensive for your small business budget. WEBFUL offers the same elegance at a price suited for small businesses, plus: SEO, AI detection, automatic health analysis, email reports.

Start for free See how to migrate

Fathom

Ultra-fast minimalist analytics

Source: UseFathom.com (mai 2026)

Fathom

✓Ultra minimalist and fast
✓Very lightweight script (~1 KB)
✓GDPR compliant
✓Excellent uptime
✗High price: €15/mo for 100k views
✗Too minimalist: lacks advanced features
✗Canadian company, English-only interface
✗English support
✗No SEO analysis
✗No PDF export or advanced reports
✓API available (all plans)
✗No native webhooks

✓100% free with all features (vs €15/mo)
✓Simple AND complete: the right balance
✓European company, multilingual interface
✓Intuitive interface
✓Built-in SEO analysis (exclusive)
✓AI Detection - ChatGPT, Perplexity, Claude, Gemini (exclusive)
✓Evolution Score over 7d/30d/365d
✓Daily site health (PageSpeed Mobile + Desktop)
✓Automatic email reports (4 frequencies)
✓Professional PDF export
✓Secure public sharing
✓Detailed Devices & Browsers (Top 10)
✓Public REST API (Pro plans and above)
✓Real-time outgoing webhooks (Solo plans and above)

High price for few features

15 euros/month for 100,000 pageviews. For 30 sites, cost can exceed 100-150 euros/month depending on traffic, without access to advanced PDF export or detailed automated reports.

No white-label

No customization option. Impossible to present Fathom as your own analytics solution.

WEBFUL is for you if:

You want Fathom's lightness but with features that are actually useful for your business: SEO, PDF export, Evolution Score, AI detection (ChatGPT, Perplexity indexing your site), automatic health analysis, email reports. WEBFUL doesn't sacrifice utility for minimalism.

Start for free See how to migrate

Webful vs competitors — at a glance

Per-site pricing (not per-pageview-volume), add-ons you can toggle on demand, multilingual support and European hosting: Webful ticks the boxes other analytics tools leave empty.

Solution	Base price	White-label	API & webhooks	Multi-site	FR support	Native GDPR
Webful	3 EUR / site	+1 EUR (add-on)	+1 EUR (add-on)	✓	✓	✓
Google Analytics	Free	✗	Complex API	✓	✗	✗
Matomo Cloud	19-449 EUR*	99 EUR+	API only	✓	✗	✓
Plausible	9-69 EUR*	✗	API only	✓	✗	✓
Simple Analytics	19-59 EUR*	✗	API only	✓	✗	✓
Fathom	15-79 EUR*	✗	API only	✓	✗	✓

* Pricing by pageview volume, real cost depends on the combined traffic of your sites.

Create my free account See detailed pricing

Pricing & Migration

How much does it cost?

✓ Free account: 1 site, 90 days of history, all analytics features included
✓ Pro account: 3 euros excl. VAT per site per month, 24-month history, automated reports included, unlimited team members
✓ White-label add-on: 1 euro excl. VAT per site per month (customised automated reports)
✓ API & webhooks add-on: 1 euro excl. VAT per site per month
✓ 30-day trial on all 3 add-ons from sign-up, no credit card required
✓ No commitment, cancel anytime

See all pricing →

How long to migrate?

⚡ Installation: 2 minutes (copy-paste a code)
⚡ First data: Visible immediately
⚡ WordPress: Official plugin available
⚡ Coexistence: Works alongside your current tool
⚡ No loss of historical data from your old tool

Installation guide →

Tip: Create your free account to test WEBFUL risk-free. For 30 days you'll also get automated reports, white-label and API, no credit card. You stay free to switch to the Pro account at 3 euros excl. VAT per site per month whenever you want, or keep the free plan.

All these tools are good

Google Analytics, Matomo, Plausible, Simple Analytics and Fathom each have their strengths.

But none was specifically designed as analytics for small businesses.

That's what makes WEBFUL a unique alternative

100% Free

All features included, no credit card

Made in France

Interface, support, hosting and company in Europe

Built for Small Business

Maximum simplicity, personalized support

Exclusive AI Detection

ChatGPT, Perplexity, Claude, Gemini visiting your site

Analytics + SEO + Health

Stats + SEO + automatic PageSpeed + email reports

Start for free →

100% free with unlimited views - No credit card - Install in 2 minutes

Note: This comparison is informational and not sponsored. The brands mentioned (Google Analytics, Matomo, Plausible, Simple Analytics, Fathom) are property of their respective owners. Pricing information is based on official websites as of October 2025 and may change.