Webful Blog

1:02

Traffic quality by source

Traffic volume says nothing about quality. Instagram has a conversion rate of 29.2%, compared to 15.6% for direct traffic, despite having half as...

Cléa Cassutti — UX designer & co-fondatrice de Webful 11/06/2026

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The conversion funnel

Without a conversion funnel, you know how many visitors convert, but not where they drop off. Take Imascience as an example: the form has an 82.9%...

Cléa Cassutti — UX designer & co-fondatrice de Webful 04/06/2026

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1:25

Mobile VS Desktop

General mobile-first recommendations are worthless. Your real desktop/mobile split may be 50/50, 70/30 or different. Webful shows you your real...

Cléa Cassutti — UX designer & co-fondatrice de Webful 28/05/2026

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1:30

97.8% bounce rate: why it doesn't have to be a disaster

The most misinterpreted metric in analytics. A high bounce rate isn't always a red flag - you just have to know how to read what it's really saying.

Cléa Cassutti — UX designer & co-fondatrice de Webful 26/05/2026

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Why did I have Webful audited by a UX expert? and what did it change?

When you develop a SaaS, you end up not seeing your own product. I called in a UX expert to audit Webful - public site and SaaS interface. Here's...

Admin 30/03/2026

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Why your site doesn't convert: 5 design mistakes that drive visitors away

Beautiful but ineffective sites: illegible text, slowing animations, invisible buttons, non-responsive design. These errors drive away your visitors...

Admin 25/01/2026

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Why 10 customer reviews are worth more than a brand-new site

Redesigning a site improves image. Customer reviews improve conversion. 88% of consumers trust reviews as much as personal recommendations. A site...

Admin 23/11/2025

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The 6 technical criteria AIs check before recommending you

AIs don't just recommend sites with clear content. They also check technical quality: mobile speed, HTML structure, visual stability, errors. A slow...

Admin 20/11/2025

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Your site is slow: how many customers are you really losing?

A slow site loses customers. 53% of visitors leave after 3 seconds, 90% after 5 seconds. With 70% of traffic on cell phones, speed problems can...

Admin 16/11/2025

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3 out of 4 visitors leave before your site is displayed - here's why

3 out of 4 visitors leave your site before even seeing it. The cause: pages that are too heavy, poorly adapted to mobile, and take 5 seconds to...

Admin 13/11/2025

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Why don't AIs list you (yet)?

Artificial intelligences like ChatGPT or Perplexity don't read the whole web: they prefer clear, fast and reliable sites. If your site isn't...

Admin 09/11/2025

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Slow, poorly referenced website: how many customers are you losing every month?

A slow, poorly referenced site is costly: 7% of conversions lost per second of loading, 32% more bounces if the site takes 3 seconds to load. Without...

Admin 05/11/2025

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