Analytics tools are great. The problem is, they lie to you a little bit.
Most tools like Google Analytics use cookies. Legally, this means you’re required to display a consent banner. And according to a CNIL/IFOP study, 39% of internet users in France refuse cookies.
Those visitors disappear completely from your statistics.
What you’re really measuring
You’re not measuring your actual traffic. You’re only measuring visitors who clicked “accept.”
In practical terms, this means that all your decisions (product, marketing, business) are based on about 60% of your visitors. Not 100%. The 39% who refused cookies have behaviors, needs, and user journeys that you’ll never see reflected in your numbers.
You’re optimizing your site for a subset of your users, thinking you’re optimizing for everyone.
This is a silent bias. No one warns you about it. Your dashboards look complete. They aren’t.
What this actually means
Imagine that your pricing page converts at an 8% rate in your analytics. In reality, it might convert at a 5% rate among all your visitors, because the invisible 39% behave differently. Or at 12%, because they’re more qualified. You don’t know. And you can’t know with a cookie-based tool.
How Webful Solves This Problem
Webful works without cookies. Zero cookies, 100% GDPR-compliant—so no consent banner to display. And since there’s nothing to accept or decline, you capture 100% of your visitors, not just the fraction who give consent.
Setup is just as simple: just one line of code in your site’s head section, and tracking is active. If you’re on WordPress, there’s an official plugin that does it all in just a few clicks.
No complex setup. No need to consult a lawyer. No lost visitors.
Want to try it out on your own site? Try Webful for free: 30 days with all features enabled (automatic reports, white labeling, API), then choose the Free Plan for life or the Pro Plan at 3 €/site/month. No credit card required to get started.
