The European analytics built for freelancers, devs and agencies.
Track your sites, or your clients'
Simply, no cookies,
GDPR compliant.
White-label analytics • automated reports • AI traffic insights.
Detailed, truly useful statistics across all your sites
Webful automatically monitors each client site's health and alerts you when something goes wrong. Performance scores, weak pages, traffic drops: everything is detected and centralized in your dashboard.
KPIs & Overview
Page views, sessions, unique visitors, average duration, bounce rate. Trend vs previous period with arrow and percentage.
Health Score
Score from 0 to 100 with animated circular gauges across 5 periods. Detail: traffic, engagement, technical scores. Updated daily.
Interactive Chart
Mouse wheel zoom, drag to pan, 6 time periods (24h to full history). Smoothing, trend line, business hours/days filtering.
Smart Alerts
Automatic detection of traffic anomalies, degraded performance and recurring JavaScript errors. Real-time notifications.
Traffic Sources
Breakdown: direct, search engines, social networks, referrals, AI/bots. Conversion rate by source.
UTM Campaigns
Complete marketing campaign tracking: source, medium, campaign, content, term. Conversion measurement per campaign.
Geolocation
Visitor countries and cities with flags. City-level detail, automatic local targeting badge.
Devices & Screens
Mobile/desktop/tablet breakdown. Top screen resolutions, browsers and operating systems.
PageSpeed Insights
4 Google scores (Performance, Accessibility, SEO, Best Practices). Mobile/desktop toggle. Automatic daily analysis.
Core Web Vitals
Real user measurements: FCP, LCP, CLS, FID. Comparison vs Google thresholds. Good / needs improvement / poor badges.
Per-Page SEO Audit
Meta tags, broken links, images, headings, mobile compatibility, schema markup. Explanations and fix suggestions.
Advanced Insights
Temporal heatmap (hours x days), growing and declining content, traffic quality by source.
Conversion Tracking
Phone clicks, email clicks, form submissions, downloads, custom events. Metrics broken down by traffic source.
User Journeys
Entry pages, most visited pages, exit pages. Top complete journeys and conversion rate per step.
Custom Funnels
Build your own funnels with 2 to 8 steps. Waterfall visualization with pass-through rates and drop-off points.
AI Detection
Identify ChatGPT, Perplexity, Claude and Gemini visiting your site. A unique feature on the market.
Exclusive
Email Reports
Automatic reports in natural language, frequency configurable per site (daily, weekly, monthly). Dual delivery to owner and client.
PDF Export & Sharing
Professional PDF report in one click. Secure sharing links with token and configurable expiration.
Outgoing Webhooks
Automatic HTTP notifications to Slack, Make, n8n or your CRM. 8 event types, HMAC signature, automatic retries.
REST API & Team
API key with full documentation. Team management with invitations, roles and site transfers between accounts.
Statistics that are easy to read and clear.
Built for freelancers, devs and agencies
Track your own sites or your clients': one tool, one price per site, optional add-ons. No tier pushing you into the next bracket.
Supervision dashboard
View all your client sites on a single screen. Average score, priority alerts, smart filters.
Massive time savings
Complete automation: weekly reports, SEO alerts, performance analysis. You manage, we handle the rest.
Your image, your brand
Reports with your logo, your colors, sent from your domain. Your clients only see you.
Pay for what you actually track
1 site or 50: billing follows your activity site by site. Add, remove, the prorata adjusts automatically. No brutal jumps between tiers.
Managing a single website?
The free plan is made for you. All essential features, no time limit, no credit card needed.
Webful writes reports for you — no AI, no hallucination, 100% reliable
Stand out by sending, automatically or manually, a personalized, understandable report written in plain language to your clients.
Everything included from site one
No feature is locked behind a tier. Whether you track 1 site or 100, you get the same product.
Site management
Track your own sites or your clients' from a single account. Add, remove, move them around: billing adjusts pro-rata.
White label
Custom logo in reports and stats pages. Footer with your contact info. Send reports directly to your clients.
Automatic reports
Weekly/monthly reports sent automatically. PDF export available from the dashboard.
Team collaboration
Invite an unlimited number of collaborators with dedicated roles (admin, read-only, per site). Included with Pro accounts, no add-on to enable.
Plug Webful into your stack
Documented REST API (18 endpoints, OpenAPI) and outgoing webhooks to sync your analytics data with n8n, Make, Zapier, Slack, your CRM or internal dashboards.
- 18 REST endpoints: sites, stats, pages, conversions, funnels, SEO, performance…
- Signed outgoing webhooks (HMAC) for real-time notifications
- OpenAPI schema ready for your client generators (Postman, Insomnia…)
- Rate limit 1000 req/h (5000 req/h on Agency plans)
Included from the Pro plan.
# List your sites curl -H "Authorization: Bearer $WEBFUL_KEY" \ https://webful.com/api/v1/sites # Outgoing webhook (sample payload) { "event": "conversion", "site_id": "WBF-12345", "value": 49.90 }
Why Webful over the others?
| Webful | GA4 | Matomo | Plausible | |
|---|---|---|---|---|
| GDPR without cookie banner | ||||
| Turnkey white labeling | ||||
| Automatic client reports | ||||
| Agency multi-site dashboard | ||||
| AI/bot traffic detection | ||||
| Public API & Webhooks | ||||
| European hosting | ||||
| Reports in plain language | ||||
| Agency pricing | From €3 / site / month | Free* | ~99€/mo/5 sites | ~$19/mo** |
* Data hosted in the USA
** Pricing based on pageview volume, unlimited sites
Free signup, 30-day trial on add-ons
On signup, you get a free account with 1 site, and all add-ons activated as a 30-day trial. No credit card.
At day 30, keep what you want. Without action, the account simply returns to free, no charge.
Trusted by agencies
"Before Webful, I spent 2 hours a week compiling reports for my clients. Now everything is automatic, my clients receive a clear report every Monday morning."
S. Kervella
Director, web agency (27 clients)
"White labeling changed the game. My clients see my logo, my contact info. They think it's my own tool. It strengthens my credibility as a freelancer."
L. Music
Freelance web designer
"The supervision dashboard lets me see all 135 client sites at a glance. When a site goes down, I'm alerted before the client even notices."
M. Castellani
CTO, SEO agency (135 clients)
Latest blog posts
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Frequently asked questions
How does white label work exactly?
Can I retrieve my data via API?
How are automatic reports billed?
How is the price calculated based on my number of sites?
Can I add or remove sites mid-month?
Is there a commitment period?
Ready to see Webful in action?
Create a free account in 1 minute, or schedule a personalised presentation with our team.