Optimize your Google Business Profile (Google My Business)
Practical summary of the best way to fill in your Google Business Profile (Google My Business)
The simple guide to appearing at the top of local searches — no technical jargon, no advertising budget.
1. Create or claim your listing
Go to business.google.com and search for your company name.
- If it already exists: click on Claim this listing .
- Otherwise: create it step by step and follow the suggested checklist.
2. Fill in all the information
| Élément | Why it’s important | Exemple |
|---|---|---|
| Company name | Must look exactly the same everywhere | Menuiserie Dubois – Nantes |
| Main category | Clearly indicates your activity | Bakery ; Car garage |
| Adresse | Allows Google Maps to locate you | 15 rue de la Gare, 44000 Nantes |
| Téléphone | Display first on mobile | 02 40 12 34 56 |
| Website | Showcase | www.menuiserie-dubois.fr |
| Horaires | Évite les visites inutiles | Lun–ven 8h–18h |
| Service area | For travelling tradesmen | Interventions at home around Nantes (20 km) |
3. Add good photos
Publish the façade, the interior, the team at work, your products or réalizations, and before/after if relevant.
4. Collect and respond to feedback
Ask for a review after a successful performance and respond to all reviews, including negative ones, with courtesy.
5. Publish news or offers
Use the Posts section to announce an offer, an event, a new service or to show a recent job
6. Track your results
In the statistics tab, look at: views, searches, clicks to the site, calls and roaming requests
7. Errors to avoid
- Leave the form incomplete or obsolete.
- Ignore customer reviews.
- Multiply records for a single address.
- Think it's a one-time deal.
8. Bonus SEO local — useful keywords
In your description and on your site, naturally use:
- métier + ville : Électricien Angers
- service + district : Réparation vélo Saint-Nazaire center
- product + region : Coiffeur bio Nantes
9. Express checklist
- Exact name and street address
- Daily schedule
- Main category
- Clear, local description
- 5 photos minimum
- 5 reviews
- 1 monthly publication
- Statistiques consultées