Understand the words of the web, SEO and digital marketing without speaking “geek”.
This glossary has been designed for VSEs, craftsmen and designers .
You'll find translations of technical terms in plain language, with concrete explanations
A
| Terme technique |
Version claire |
Explication simple |
| Accessibilité |
Ease of access |
Ease with which your visitors can read, click and navigate your site. |
| Acquisition (canaux d’) |
Where your customers come from |
Sources of visitors: Google, Facebook, word of mouth, etc. |
| Adresse IP anonymisée |
Adresse masquée |
Méthode pour cacher l’adresse de l’internaute et respecter la vie privée. |
| Analytics |
Site tracking |
All the tools that measure the traffic to your site |
| API |
Connexion automatique |
Allows two programs to communicate with each other |
B
| Terme technique |
Version claire |
Explication simple |
| Backlink |
Lien entrant |
Link from another site to your own site; the more the better for Google |
| Bounce rate / Taux de rebond |
Visitors who leave quickly |
Percentage of visitors who leave the site without doing anything |
| Browser |
Navigateur |
Software for surfing the Internet (Chrome, Safari, Firefox…) |
C
| Terme technique |
Version claire |
Explication simple |
| Canvas HTML5 |
Affichage ultra-rapide |
Modern display technology used for animations and graphics |
| Classification |
Classement |
How Google ranks sites in its results |
| Conversion / Convertir |
M’call / act |
When a visitor does what you want: call, order, register |
| Cookies tiers |
Mouchards publicitaires |
Small files used by advertisers to track Internet users from one site to another |
| Third-party cookies |
| CPC / Coût per click |
Price per click |
How much you pay every time someone clicks on your ad |
D
| Terme technique |
Version claire |
Explication simple |
| Dashboard |
Dashboard / Dynamic page |
Overview of your Webful figures and indicators |
| Domaine |
Name of your site |
Par ex. votreentreprise.fr. |
| Duplicate content |
Contenu copié |
Texte identique sur plusieurs pages — Google n’aime ça. |
E
| Terme technique |
Version claire |
Explication simple |
| Engagement |
Participation |
When visitors click, share or leave a comment |
| Ergonomics / User experience (UX) |
Ease of use |
Makes it easy for your visitors to understand and use your site |
G
| Terme technique |
Version claire |
Explication simple |
| Google Ads |
Publicité Google |
Platform to show your website in the results |
| Google My Business / Google Business Profile |
Fiche Google |
Your business card on Google Maps and in local results |
H
| Terme technique |
Version claire |
Explication simple |
| Hébergement |
Place where your site lives |
The space on a server that stores your web pages. |
| HTML / CSS |
Layout language |
Builds the look and feel of your site |
K
| Terme technique |
Version claire |
Explication simple |
| KPI / Métriques |
Figures / Data |
Indicators used to measure your results |
M
| Terme technique |
Version claire |
Explication simple |
| Mobile first |
Conçu d’abord pour smartphone |
A method that prioritizes speed and readability on mobile devices (a priority for Google) |
| Moteur de recherche |
Google and friends |
Site that helps you find information on the web (Google, Bing, Qwant…) |
P
| Terme technique |
Version claire |
Explication simple |
| Performance |
Site speed |
Loading time and navigation fluidity |
| Tracking pixel |
Suivi |
Small invisible code that measures visits and actions on your site |
| Plugin |
Extension |
Small module added to a website or software to give it more functions. |
R
| Terme technique |
Version claire |
Explication simple |
| Référencement / SEO |
Visibilité Google |
All the techniques used to appear at the top of the results |
| RGPD |
Privacy policy |
European Data Protection Act |
| Responsive |
Adaptable to all notches |
Site automatically adjusts to computer, tablet or mobile format |
S
| Terme technique |
Version claire |
Explication simple |
| Serveur |
Computer that hosts your site |
Machine that stores and sends your pages to visitors |
| Session |
Visite |
Passage of a user on your site (starts when he arrives, ends when he leaves). |
| Social media / Réseaux sociaux |
Facebook, Instagram, etc. |
Places where your company can be visible and active |
T
| Terme technique |
Version claire |
Explication simple |
| Tag / Balise |
Étiquette |
Él ment of code or keyword that helps organize or measure content. |
| Click-through rate (CTR) |
Percentage of clicks |
Number of people who clicked on a link or ad |
| Tracking |
Suivi |
Measuring visitors' actions on your site |
U
| Terme technique |
Version claire |
Explication simple |
| URL |
Adresse web |
Web page link (e.g. https://webful.fr) |
| UX / UI |
Ease of use / Visual design |
User experience and how the site is presented |
V
| Terme technique |
Version claire |
Explication simple |
| Visibilité |
Être trouvé sur Google |
Your ability to appear in search results |
| Volume de recherche |
Number of searches |
How many people search for this word or topic on Google |
