Analytics Comparison

WEBFUL vs Google Analytics, Matomo, Plausible, Simple Analytics, Fathom

Google Analytics

The global leader in web analytics

Source: Google Analytics (octobre 2025)

📊 Google Analytics

✓ Free (GA4) with advanced features
✓ Very powerful, multiple integrations
✗ Complex interface, steep learning curve
✗ Third-party cookies, consent banner required
✗ Data hosted in USA (GDPR issue)
✗ Data sampling on high volumes
✗ Frequent interface changes (GA4 vs Universal)

✓ 100% free with all features (€5/mo for 12-month history)
✓ Ultra-simple interface, usable immediately
✓ Zero cookies, no banner required
✓ Data in Europe, 100% GDPR compliant
✓ Ultra-light script (< 1 KB), zero performance impact
✓ Built-in SEO analysis (16 criteria)
✓ AI Detection - ChatGPT, Perplexity, Claude, Gemini (exclusive)
✓ Evolution Score 0-100 over 24h, 7d, 30d, 1y
✓ Daily site health (PageSpeed Mobile + Desktop automatic)
✓ Auto email reports (daily/weekly/monthly/quarterly)
✓ Responsive support

WEBFUL is for you if:

You're looking for a Google Analytics alternative that's simple and accessible for your needs. WEBFUL is analytics for small businesses that offers true GDPR compliance without legal hassles, with features GA doesn't have: AI detection (ChatGPT, Perplexity visiting your site), daily health analysis and automatic email reports.

Start for free See how to migrate

For web agencies

No white-label option

Google Analytics doesn't offer white-labeling. Your clients will always see "Google Analytics" in reports and interface. Impossible to present the tool as your own solution.

Complex multi-client management

You must create a Google Analytics account per client, manage access individually, juggle between accounts. No centralized supervision dashboard.

GDPR legal risk

Data is hosted in the United States. Several European court decisions have declared Google Analytics non-compliant with GDPR. By installing GA for your clients, you expose them to legal risk.

Webful alternative for agencies:

✓ Complete white-label: 89 euros/month for 30 sites
✓ Single supervision dashboard
✓ Data hosted in Europe, guaranteed GDPR compliance
✓ Your clients are legally protected by default

Discover Webful Agency offer

Matomo (Piwik)

The self-hosted open-source alternative

Source: Matomo.org (octobre 2025)

🔧 Matomo

✓ 100% control over your data
✓ Very complete, many features
✓ GDPR compliant natively
✗ Technical installation (server, database, maintenance)
✗ Hosting costs and maintenance
✗ Can slow down your site (script ~20 KB + DB queries)
✗ Cluttered interface, not always intuitive
✗ Updates and backups to manage yourself

✓ 100% free with all features
✓ Zero installation, ready in 2 minutes
✓ No maintenance required
✓ Ultra-light script (< 1 KB vs ~20 KB)
✓ Hosting included (EU servers)
✓ Modern interface and clean
✓ Automatic updates
✓ Built-in SEO analysis
✓ AI Detection - ChatGPT, Perplexity, Claude, Gemini (exclusive)
✓ Evolution Score 0-100 over 4 periods
✓ Daily site health (automatic PageSpeed)
✓ Auto email reports (daily/weekly/monthly)

WEBFUL is for you if:

You like the idea of Matomo (data in Europe, GDPR) but you have neither the time nor technical skills to manage a server. WEBFUL offers the same privacy guarantees, without the complexity, plus AI detection, automatic health analysis and email reports.

Start for free See how to migrate

For web agencies

White-label available but expensive

Matomo Cloud offers white-labeling from 99 euros/month for only 5 sites. Beyond that, prices climb rapidly: 239 euros/month for 15 sites, 449 euros/month for 30 sites.

High cost per site:

• Matomo Cloud: 19.80 euros/site (99 euros for 5 sites)
• Webful: 2.97 euros/site (89 euros for 30 sites)

Complex installation and maintenance

Self-hosted Matomo requires a dedicated server, advanced technical skills and regular maintenance. Matomo Cloud simplifies hosting but keeps a technical interface.

Solution	White-label	Sites included	Price/month
Matomo Cloud	99+	5	19,80/site
Webful Agence	89	30	2,97/site

Webful alternative for agencies:

✓ 89 euros/month for 30 sites (vs 449 euros at Matomo)
✓ White-label included by default
✓ Zero technical maintenance
✓ Simplified interface for your SMB clients

Compare agency pricing

Plausible

Lightweight privacy-friendly analytics

Source: Plausible.io (octobre 2025)

📈 Plausible

✓ Clear and minimalist interface
✓ Lightweight script (~1 KB)
✓ Open-source and transparent
✓ GDPR compliant
✗ High price: €9/mo for 10k views, €19 for 100k
✗ Estonian company, English interface
✗ English-only support
✗ No built-in SEO analysis
✗ Limited features (very minimalist)

✓ 100% free with all features (vs €9/mo for 10k views)
✓ Simple AND complete interface
✓ European company, multilingual interface
✓ Responsive support and personalized
✓ SEO analysis included (16 criteria + recommendations)
✓ Evolution Score to track growth
✓ PDF export for your clients
✓ AI Detection - ChatGPT, Perplexity, Claude, Gemini (exclusive)
✓ Evolution Score 0-100 over 4 periods
✓ Daily site health (PageSpeed Mobile + Desktop)
✓ Automatic email reports (4 frequencies)
✓ Search engine details (Google, Bing, DuckDuckGo, Ecosia...)
✓ Ultra-light script (< 1 KB)

WEBFUL is for you if:

You like Plausible's philosophy (simple, lightweight, privacy-friendly) but you want more features (SEO analysis, PDF export, AI detection, automatic health analysis, email reports), a better price, and especially support tailored to small businesses.

Start for free See how to migrate

For web agencies

No white-label available

Plausible doesn't offer white-labeling, regardless of the plan. Your clients will always see "Powered by Plausible" in the interface.

No multi-client management

No global supervision dashboard. You must manage each site individually, without overview or centralized alerts.

Volume-based pricing

9 euros/month for 10,000 pageviews, 19 euros for 100,000. If just one client generates heavy traffic, your cost explodes.

Estonian company, English-only support

Interface and support only in English. Your SMB clients may need to navigate a foreign interface.

Webful alternative for agencies:

✓ Complete white-label: 89 euros/month
✓ Multi-client supervision dashboard
✓ Unlimited pageviews (no volume billing)
✓ Multilingual interface and support

Discover Webful Agency offer

Simple Analytics

Simple analytics with privacy focus

Source: SimpleAnalytics.com (octobre 2025)

🌿 Simple Analytics

✓ Elegant and well-designed interface
✓ Lightweight script (~3 KB)
✓ GDPR compliant, no cookies
✓ Shareable public dashboard
✗ Very expensive: €19/mo for 100k views, €59 for 1M
✗ No free plan
✗ Dutch company, English interface
✗ Oriented towards tech startups, not suited for small businesses
✗ No SEO analysis

✓ 100% free with all features (vs €19/mo for 100k views)
✓ Modern interface and intuitive
✓ Public sharing with secure links
✓ Designed for small businesses
✓ Personalized support
✓ Built-in SEO analysis
✓ Professional PDF export
✓ AI Detection - ChatGPT, Perplexity, Claude, Gemini (exclusive)
✓ Evolution Score 0-100 over 4 periods
✓ Daily site health (automatic PageSpeed)
✓ Automatic email reports (4 frequencies)
✓ Detailed Devices & Browsers (Top 10 OS, browsers)
✓ Ultra-light script (< 1 KB)

WEBFUL is for you if:

You like the clean design but Simple Analytics is too expensive for your small business budget. WEBFUL offers the same elegance at a price suited for small businesses, plus: SEO, AI detection, automatic health analysis, email reports.

Start for free See how to migrate

For web agencies

Prohibitive pricing for agencies

Simple Analytics charges 19 euros/month for 100,000 pageviews, 59 euros for 1 million. For an agency managing 20-30 sites, monthly costs can quickly reach several hundred euros.

No free trial

Unlike Webful, no free trial without credit card. Impossible to validate the product before committing to fees.

No white-labeling

No customization with your logo or contact info. Your clients will always see "Simple Analytics" in the interface.

Dutch company, tech startup oriented

Interface and positioning designed for English-speaking startups, not European small businesses.

Webful alternative for agencies:

✓ Fixed 89 euros/month for 30 sites (vs variable pricing)
✓ Complete white-label included
✓ 3-month free trial without credit card
✓ Interface designed for European SMBs

Compare pricing

Fathom

Ultra-fast minimalist analytics

Source: UseFathom.com (octobre 2025)

⚡ Fathom

✓ Ultra minimalist and fast
✓ Very lightweight script (~1 KB)
✓ GDPR compliant
✓ Excellent uptime
✗ High price: €15/mo for 100k views
✗ Too minimalist: lacks advanced features
✗ Canadian company, English-only interface
✗ English support
✗ No SEO analysis
✗ No PDF export or advanced reports

✓ 100% free with all features (vs €15/mo)
✓ Simple AND complete: the right balance
✓ Built-in SEO analysis (exclusive)
✓ Professional PDF export
✓ Evolution Score over 7d/30d/365d
✓ Intuitive interface
✓ Responsive support
✓ Secure public sharing
✓ AI Detection - ChatGPT, Perplexity, Claude, Gemini (exclusive)
✓ Evolution Score 0-100 over 4 periods
✓ Daily site health (PageSpeed Mobile + Desktop)
✓ Automatic email reports (4 frequencies)
✓ Detailed Devices & Browsers (Top 10)
✓ Ultra-light script (< 1 KB)

WEBFUL is for you if:

You want Fathom's lightness but with features that are actually useful for your business: SEO, PDF export, Evolution Score, AI detection (ChatGPT, Perplexity indexing your site), automatic health analysis, email reports. WEBFUL doesn't sacrifice utility for minimalism.

Start for free See how to migrate

For web agencies

Too minimalist for professional use

Fathom prioritizes extreme simplicity at the expense of useful features. No SEO analysis, no professional PDF export, no detailed reports.

No white-label

No customization option. Impossible to present Fathom as your own analytics solution.

High price for few features

15 euros/month for 100,000 pageviews. For an agency with 30 client sites, cost can exceed 100-150 euros/month depending on traffic.

Canadian company, English-only support

Interface and support exclusively in English. Your SMB clients may have to manage in a foreign language.

Webful alternative for agencies:

✓ Complete white-label: 89 euros/month
✓ Integrated SEO analysis (16 criteria)
✓ Branded professional PDF export
✓ Personalized automated reports
✓ Multilingual support and interface

Discover Webful Agency offer

Agency offers comparison

Overview of analytics solutions for web agencies and freelancers. Compare prices, features and services suited for multi-client management.

Solution	White-label	Price/month	Sites included	Multi-users	FR Support	Centralized dashboard
Webful Agence	✓ Included	89	30	3	✓ Priority	✓
Webful Agence+	✓ Included	159	100	5	✓ Priority	✓
Google Analytics	✗	Free	Unlimited*	Limited	✗	✗
Matomo Cloud	99+	449	30	✓	✗	✓
Plausible	✗	9-69*	Unlimited*	✓	✗	✗
Simple Analytics	✗	19-59*	Unlimited*	✓	✗	✗
Fathom	✗	15-79*	Unlimited*	✓	✗	✗

*Billed by pageview volume

Key points for agencies:

Only complete solution for agencies

Webful is the only one combining white-label, centralized multi-client dashboard and European support. Competitors offer one or the other, never all three.

Predictable fixed price

89 or 159 euros per month, regardless of your clients' traffic. No surprise at month end, no exploding bill if a client goes viral.

Immediate ROI

Cost per site: 2.97 euros (Agency plan 30 sites) or 1.59 euros (Agency+ plan 100 sites). Resell at 10 euros/site = 7 euros margin per client.

Risk-free trial

3 months free without credit card to test the product. Progressive upgrade: Free -> Pro 10 euros -> Agency 89 euros.

Create my free agency account See detailed pricing

Pricing & Migration

How much does it cost?

✓ 100% free: 1 site, History 3 months
✓ Solo: €5/mo (1 site, History 12 months)
✓ Pro: €10/mo (3 sites, History 12 months)
✓ Agency: €89/mo (30 sites, History 24 months, 3 collaborators)
✓ Agency+: €159/mo (100 sites, History 24 months, 5 collaborators)
✓ No commitment, cancel anytime

See all pricing →

How long to migrate?

⚡ Installation: 2 minutes (copy-paste a code)
⚡ First data: Visible immediately
⚡ WordPress: Official plugin available
⚡ Coexistence: Works alongside your current tool
⚡ No loss of historical data from your old tool

Installation guide →

Tip: Start with the 100% free offer to test WEBFUL risk-free, the Google Analytics alternative designed for small businesses. You can upgrade anytime for 12-month history or manage multiple sites.

All these tools are good

Google Analytics, Matomo, Plausible, Simple Analytics and Fathom each have their strengths.

But none was specifically designed as analytics for small businesses.

That's what makes WEBFUL a unique alternative

🆓

100% Free

All features included, no credit card

🇫🇷

Made in France

Interface, support, hosting and company in Europe

🚀

Built for Small Business

Maximum simplicity, personalized support

🤖

Exclusive AI Detection

ChatGPT, Perplexity, Claude, Gemini visiting your site

📊

Analytics + SEO + Health

Stats + SEO + automatic PageSpeed + email reports

Start for free →

100% free with unlimited views - No credit card - Install in 2 minutes

Note: This comparison is informational and not sponsored. The brands mentioned (Google Analytics, Matomo, Plausible, Simple Analytics, Fathom) are property of their respective owners. Pricing information is based on official websites as of October 2025 and may change.