Your conversion problem is probably not where you think it is.
You spend time optimizing a page, a step, or a button. Without ever checking if that’s really where your visitors are dropping off.
Because without a conversion funnel, you know how many people land on your site. But you don’t know at which stage they leave.
And the difference is huge.
Take a look at this funnel on the Imascience site in Webful.
1,136 visitors arrive on the site. 303 continue to a second page. 61 view 3 or more pages.
73% of visitors leave after the first page.
Now look at the customized funnel.
393 visitors arrive on the homepage. 82 go to the contact page. 68 fill out the form, which is 82.9% of those who reach it.
The form converts at 82.9%. It isn’t the problem.
The real bottleneck is that 79% of visitors leave the site without ever reaching the contact page.
Without a funnel, you would have spent time optimizing your form. For nothing. Because the real bottleneck is the path between the homepage and the contact page.
And that’s exactly the same trap in your SaaS.
You think your users aren’t upgrading because your pricing page isn’t compelling enough.
Your funnel shows that 80% never even reach your pricing page.
You think your onboarding is the problem.
Your funnel shows that people drop off right after signing up, even before onboarding.
You’re optimizing in the wrong place. Because you haven’t asked the right question yet: at what stage am I losing my users?
In Webful, you define the key stages of your user journey: homepage, pricing, sign-up.
And you see exactly where you’re losing users.
Raw data tells you how many conversions you’re getting. The funnel tells you why you aren’t converting more.
It’s this second question that changes everything.
Want to try it on your own site? Try Webful for free: 30 days with all features enabled (automated reports, white labeling, API), then a Free Plan for life or a Pro Plan at 3€/site/month. No credit card required to get started.